ShotCaller

AI Visibility Audit · Australia

When locals ask ChatGPT who to hire — are you the name they get?

We check whether AI tools recommend your business — then tell you what’s missing, in plain English.

Request an audit

Sydney plumbers panel · 28–29 Sep 2026

AI names these 3 near you, not you.

You’re missing
  1. 1 Proximity Plumbing 7/7
  2. 2 Mr Splash Plumbing 6/7
  3. 3 Sydney On Call Plumbing 5/7

Fix N Flow Plumbing barely appeared (once on Perplexity Free) — not “never.” Snapshot only. A$0.

AI screens naming rival trades while your business flashes as a red miss — vans and sparks racing past

What this is

People in your area are already typing things like “best emergency plumber near me” into ChatGPT and Google. Sometimes those tools name a short list of businesses. Sometimes your competitors are on that list and you are not.

A ShotCaller AI Visibility Audit is a one-off snapshot of how your business shows up (or doesn’t) when customers ask AI for a local recommendation. You get a clear report: who got named, what we checked, and a prioritised fix list.

We do not sell rankings, guaranteed mentions, or “page one forever.” AI answers change. What we sell is honest measurement and a practical plan.

Who it’s for

Local Australian trades and service businesses that get work from people searching nearby.

  • Plumbers
  • Electricians
  • Roofers / roof installation
  • Painters
  • Air conditioning / HVAC
  • Hot water specialists
  • Solar panel dealers
  • Concreters
  • Tilers
  • Landscapers / gardeners
  • Carpenters / builders
  • Locksmiths
And more local services
  • Gyprockers
  • Driveway builders
  • Gate installers
  • Fencing contractors
  • Tree loppers / arborists
  • Bricklayers
  • Bathroom renovators
  • Kitchen renovators
  • Waterproofers
  • Renderers
  • Guttering / downpipe installers
  • Insulation installers
  • Garage door installers
  • Decking / pergola builders
  • Retaining wall builders
  • Shed builders
  • Pool builders / pool cleaners
  • Glaziers / glass repair
  • Security screens / doors
  • Pest control
  • Pressure cleaning
  • Carpet cleaners
  • End-of-lease cleaners
  • Window cleaners
  • Skip bin hire
  • Earthmoving / bobcat hire
  • Handymen
  • Removalists
  • Mobile mechanics
  • Towing
  • Other local services where “near me” and suburb names drive the phone

If customers already use Google Maps and directories, they are starting to use AI the same way. This audit is for owners who want to know where they stand before competitors lock in those mentions.

What’s in the audit

  1. Your question set 5 real customer-style questions for your suburb and services (e.g. emergency callouts, your main job types, “near me” phrasing).
  2. Engine snapshot We run the seven free AI answer engines we can run without paid ads or fake accounts (ChatGPT Free, Gemini Free, Perplexity Free, Copilot Free, Google AI Overviews, Brave Leo Free, and Grok Free). We note anything we could not test.
  3. Named vs not named A clear table of who AI and Google named for those questions, and whether your business appeared.
  4. Site & presence checks Things machines notice across every page on your site that we can reach (not just the homepage): clear service/suburb wording, contact details, Google Business basics, directories, robots.txt (AI crawlers), and LocalBusiness-style markup where it belongs.
  5. Plain-English report PDF/Markdown you can read in one sitting. No jargon wall.

Sample result teasers

Sydney plumbers + electricians + roofers + painters + HVAC/hot water · snapshots 29 Sep 2026

Same method on five trades: 7 free AI answer engines (ChatGPT Free, Gemini Free, Perplexity Free, Copilot Free, Google AI Overviews, Brave Leo Free, and Grok Free), five local customer-style questions each, measured names only.

Trade panel snapshots

Union named / panel size
  • Plumbers 41/120 named
  • Electricians 45/163 named
  • Roofers 49/176 named
  • Painters 48/211 named
  • HVAC / hot water 52/288 named

Most businesses in these panels were not named in these free-engine passes — competitor names appear instead on open discovery. The audit shows the gap and what to fix first.

Sample Basic page · competitor strip + dated “checked on” (cleared JSONL)

Sample Basic · competitor strip

AI names these 3 near you, not you.

You’re missing

When people in Sydney ask free AI who to call for a plumber, these three businesses show up across multiple engines. Fix N Flow Plumbing barely appeared on this panel snapshot (once on Perplexity Free only) — not “never.”

  1. Proximity Plumbing 7/7 cleared free engines
  2. Mr Splash Plumbing 6/7 cleared free engines
  3. Sydney On Call Plumbing 5/7 cleared free engines

Measured from the Sydney plumbers panel (120 businesses). Snapshot only — not a ranking or lead promise. Budget for these packs: A$0.

Sample Basic · dated “checked on” receipt

Engines checked (Sydney plumbers panel)

7 free engines

Seven free engines, 5 prompts each. Window: 28–29 Sep 2026 (Australia/Sydney).

  • ChatGPT Free28 Sep 2026 · 5/5
  • Gemini Free28 Sep 2026 · 5/5
  • Perplexity Free28 Sep 2026 · 5/5
  • Copilot Free28 Sep 2026 · 5/5
  • Google AI Overviews28 Sep 2026 · 5/5
  • Brave Leo Free29 Sep 2026 · 5/5
  • Grok Free29 Sep 2026 · 5/5

Checked on seven free engines, 28–29 Sep 2026 (Australia/Sydney). Claude / Meta / DuckDuckGo AI / You.com / Mistral not included.

Sample Full page · engine report card + suburb named pack (cleared JSONL)

Sample Full · engine report card

Named? — per engine (Fix N Flow Plumbing)

2 of 2 scored

Homebush West–shaped prompts · snapshot 28 Sep 2026 ~5:07–5:11 PM AEST. Score = named on at least one of five prompts. Claim only engines we actually scored — do not invent yes/no for the rest.

  • ChatGPT Free yes 5/5 prompts
  • Gemini Free yes 4/5 yes; open discovery = no
  • Perplexity Free not-in-this-sample sign-in wall
  • Copilot Free not-in-this-sample sign-in wall
  • Google AI Overviews not-in-this-sample traffic block
  • Brave Leo Free not-in-this-sample
  • Grok Free not-in-this-sample

Named on 2 of 2 scored (ChatGPT Free, Gemini Free) — not “2 of 7.” Unscored engines are not silent nos. Separate from the city/hub panel strip above (that panel: barely named once on Perplexity Free). Snapshot only — not a ranking or lead promise. Budget: A$0.

Sample Full · suburb named pack

Suburb named pack — measured names by panel label

41/120 · 29 labels

We show which plumbers AI named on your trade panel — grouped by the exact suburb/area label, not a city total only. Union: 41/120 named across 29 panel suburb labels (7 cleared engines, 28–29 Sep 2026 AEST).

  • Sydney Named Y 6 city-level bucket on the panel, not a true suburb
  • Blacktown Named Y 3
  • Penrith Named Y 3
  • Liverpool Named Y 2
  • Penrith NSW Named Y 2 kept separate from Penrith on purpose
  • Sydney CBD Named Y 2
Client row (Fix N Flow example)

Homebush West (Western Sydney): Named Y 1 (themselves). Barely named once on Perplexity on the city/hub panel prompts — say barely, not never. Nearby hub names sit on other panel labels; do not move them into Homebush West.

Public sample = top buckets + client row. Full 29-row table is the invoice deliverable. Messy twin labels stay separate. No merged “Western Sydney scoreboard.” Snapshot only — not a ranking or lead promise. Budget: A$0.

What that means for a prospect: customers asking AI for help in your patch may hear other operators’ names first. A ShotCaller audit measures whether you showed up in the questions that matter to you — and gives you a prioritised fix list.

These are single snapshots from 28–29 Sep 2026. AI answers change run to run. Named counts are the union across ChatGPT Free, Gemini Free, Perplexity Free, Copilot Free, Google AI Overviews, Brave Leo Free, and Grok Free (logged-in free / A$0). We do not claim Claude, Meta AI, DuckDuckGo AI, You.com, or Mistral. Nothing here is a ranking or lead guarantee. Competitor names and engine dates are from cleared panel JSONL only — not a claim about any single business’s ongoing visibility.

Pricing (AUD)

Exact quote depends on how many suburbs/services you need checked. We’ll confirm scope before you pay.

Basic

A$199

Dated snapshot on all seven free engines (ChatGPT Free, Gemini Free, Perplexity Free, Copilot Free, Google AI Overviews, Brave Leo Free, and Grok Free) + competitor strip (“AI names these 3 near you”) + dated “checked on” receipt + short plain-English report. No ranking promise.

Request Basic
Recommended

Full

A$390 – A$490

Everything in Basic, plus an engine report card, a suburb prompt pack (cheat sheet), and a suburb named pack (measured names by exact panel suburb/area label — not a city total only). Full is extras — not more engines. All seven free engines already sit in Basic. No Claude / Meta / DuckDuckGo AI / You.com / Mistral.

Request Full

We never promise that ChatGPT, Google, or any AI will name your business. Under Australian Consumer Law we only claim what we measured and what we will do next.

Request an audit

Tell ShotCaller your business name, suburb(s), and main services. We’ll reply with a scope and a fixed quote (Basic or Full).

Request an audit

Email: shotbolter@gmail.com

Include: your name · business name · suburb(s) · email · main services · optional website URL. Email-only — no phone required.